Prey was the first anthem we wrote for the album. The whole song was written about the idea of worshiping unhealthiness. Everything about celebrity is so fucking toxic these days. We’re attracted to toxicity. But it’s also seen as the thing to strive for, because apparently if you reach that status, that’s success, and it’s crazy. And to get there you’re being told that you’re not enough. That simply being a human is not enough. And it’s fucking savage! But that’s what advertising is. Make someone feel like they’re missing a part of themselves and then sell them that part of themselves.
— Winston McCall on Kerrang!